How to Run Real Estate Facebook Ads with Chad Keller

 

How to Run Real Estate Facebook Ads with Chad Keller

 

Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

 

Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business.  Chad & I discuss how to run Facebook & Google ads for motivated sellers.  We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.

 

 

    

 

Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?

Chad Keller: Good, Dan. How about yourself?

Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.

Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.

Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?

Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

https://Motivated-Leads.com/

 

Chad & I Discuss Running Ads on Facebook:

  • How to Run Effective Ads

  • Why Spending MORE per Lead is Better

  • Minimum Effective Budgets

  • Mistakes made When Advertising for Seller Leads


    

Relevant Episodes: (There are 201 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

Flipping Houses in Florida with Viktor Jiracek

 

Flipping Houses in Florida with Viktor Jiracek

 

Guest: Viktor is a full time real estate investor focused on flipping houses in Florida.  He also coaches new investors on how to find off market deals then fund, fix & flip those deals.

 

Big Idea: If you’re just getting started in real estate investing, constructing a plan to earn $100K per year flipping houses is a good place to start.  This was my own plan back in 2006 when I just got started.  It turned out pretty well so far.

Viktor & I discuss how to find & fund that first flip.  We also talk about finding and managing contractors, avoiding costly mistakes, and of course everyone’s favorite type of deal.

 

    

Dan Breslin: Welcome to the REI Diamond Show. I’m your host Dan Breslin, and this is episode 198. On flipping houses in Florida with Viktor Jiracek. If you’re in the building wealth through real estate investing, you are in the right place. My goal is to identify high-caliber real estate investors and other industry service providers, invite them on the show, and then draw out the jewels of wisdom. Those tactics, mindsets, and methods used to create millions of dollars and more in the business of real estate.

So Viktor is a full-time real estate investor focused on flipping houses in Florida. He also coaches new investors on how to find off-market deals, then fun, fix, and flip those deals. So if you’re just getting started in real estate investing, constructing a plan to earn $100,000 per year flipping houses, is a pretty good place to start. That was my own plan back in 2006 when I got started and it’s turned out pretty well so far. Viktor and I discussed that plan as well as how to find and fun that first flip. We also talked about finding, managing contractors, avoiding costly mistakes. Of course, everyone’s favorite type of deal. Shall we begin?

All right. Welcome to the REI Diamond Show, Viktor. How are you doing today?

Viktor Jiracek: I’m good. Thanks for having me.

Dan: Cool. I think we’d start with a location drop a pin in your market and kind of talk about where you’re doing business first and then, maybe as part of that, you could talk about, how you got in real estate and what your business looks like today?

Viktor: Sure. I live in Gainesville, Florida. I flipped in the surrounding area so mostly Alachua County but a little bit like if it’s a good deal we’ll go a little bit farther but I like to keep it private within an hour driving distance is how I typically look at it. Yeah, so I primarily do fix and flip. So by it, fix it up, sell it, is how I typically do it. I got started full-time out two and a half years ago. I was working full-time, that wasn’t working out. Just wanna make a shift in real state, I’m happy, and I don’t wanna look back. I’m happy about this. This is it. This is the goal.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

www.SellYourGainesvilleHomeToday.com

 

Viktor & I Discuss Flipping Houses in Florida:

  • How to Find the Best Deals

  • Funding your 1st Deal

  • Impact of Design on Resale

  • Building a Funnel of Contractors


    

Relevant Episodes: (There are 198 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

Getting High Return on Investment through Co-Living Rentals with Johnny Wolff

 

Episode: Getting High Return on Investment through Co-Living Rentals with Johnny Wolff

 

Guest: Johnny Wolff is the CEO & Founder of tech Company, HomeRoom.  HomeRoom is one of the fastest growing co-living companies in the U.S.  Johnny founded HomeRoom after a career as an analyst in Silicon Valley and then relocating to Austin, TX.

 

Big Idea:  Investors can obtain outsize returns by investing in co-living housing.  Co-living is a trend where many young people prefer living with roommates for social & economic reasons.  This trend exists throughout the U.S. and a new industry is arising to provide a professionally managed experienced to both residents & landlords.

 

 

    

Dan Breslin: Welcome to the REI Diamonds Show. I’m your host, Dan Breslin, and this is Episode 194 on getting high return on investment through co-living with Johnny Wolff.

Johnny Wolff is the CEO and founder of the tech company, HomeRoom. HomeRoom is one of the fastest-growing co-living companies in the US. Johnny founded HomeRoom after a career as an analyst in Silicon Valley and then relocating to Austin, Texas, where, in both markets, he actually lived in co-living situations.

Today’s discussion centers around how investors can obtain outsized returns by investing in co-living housing. Co-living is a trend where many young people prefer living with roommates for both social and economic reasons. This trend exists throughout the US, and a new industry is arising to provide a professionally managed experience to both the residents and the landlords. Shall we begin?

All right. Welcome to the REI Diamonds Show, Johnny Wolff. How are you doing today?

Johnny Wolff: Good, Daniel. Super happy to be here and thanks for having me.

Dan: Nice. It’s an interesting business model. So when the booking agents connected us and floated you as a potential guest, I noticed this like, renting rooms kind of a thing, and it probably would be helpful to hear the origination story. Maybe what was the background, some of your experience, even pre-real estate investing? Certainly, a business model now. And then cap it off with kind of the business model as it stands today.

Johnny: Sure. For the last few decades, I’ve lived with about fifty different roommates. I think it’s kind of ongoing growth. I still live in roommate houses. But it really started after college. I lived in Silicon Valley. I worked in finance for technology companies and startups in the bank. And when you’re in Silicon Valley, you rent rooms. You don’t buy houses because they’re all million dollars.

And so we kind of developed different ways of finding new roommates on Craigslist and betting them, and then having really cool dinner parties. And honestly, our roommate house is like the hub. Some people lived alone, but they were boring. And people that lived in roommate houses, they’re the fun ones, and they had the cool stuff going on.

So I move to Austin, Texas in 2015 to invest in real estate more actively. I have been investing in single-family homes in Texas since 2008, which was about a year after I got out of college remotely and wanted to do that up close. And so I moved to Austin, bought a number of properties there in 2015, and turn them all into roommate houses.

And it was difficult to cash flow. It’s impossible to cash flow in Austin or very difficult. We can do it with home remodel, but it was pretty hard back then, too, with a standard rental and good area. So by renting by the room, I was able to get a lot more rent, and that enabled me to buy more aggressively while I was down there.

I moved to Kansas City in 2018 to kind of do it again with a different type of property. I kind of think of Austin as a really awesome appreciation potential market, but Kansas City is really stable as it gets cash flow. So I wanted to balance my portfolio.

And then when I moved here, I had a lot more trouble finding roommates than I had in Austin and San Francisco and thought maybe it’s about time that someone figures out this whole find-a-roommate situation where it’s not through Craigslist or Facebook Marketplace, and it’s not sketchy and weird and uncomfortable.

So that’s why I started HomeRoom in 2018, and we’ve, since then, housed over four hundred roommates in Kansas City, Austin, and Dallas. And yeah, we’re pretty happy campers on the tenant side. Now, we’re partnering with investors to buy these properties in these cities and happy investors as well.

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

https://LiveHomeRoom.com/

 

Johnny & I Discuss Getting High Return on Investment with Co-Living Rentals:

  • How to Get 20% more free cash flow than conventional rentals

  • Tech Stack Developed to Run HomeRoom

  • Risks involved in owning Co-Living Rental Property

  • Scaling to more than 325 Rooms in Several States


    

Relevant Episodes: (There are 194 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

Driving Huge-No Cost Traffic from Google with Kris Reid

Kris & I Discuss:

  • SEO Strategy to Drive Traffic

  • Identifying the Quality Provider

  • Make Your Website Pay for the SEO Service


Listen Now:

Google Play

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Relevant Episodes: (There are 167 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.ArdorSEO.com/reidiamonds

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Self Storage Redevelopment with Scott Krone

Scott & I Discuss:

  • Self Storage as a Recession Proof Investment

  • Opportunity Zones & PACE Funds

  • Market Selection Techniques


Listen Now:

Google Play

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Relevant Episodes: (There are 166 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.REILeadMgmt.com

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Lead Conversion System for Direct to Seller RE Investors with Dan Schwartz

Dan & I Discuss:
• How to Win in Direct to Seller-Off Market Deals
• Automated Follow Up Systems
• Mindset of High Volume RE Investors
• How to Manage a Large Volume of Leads


Listen Now:

Google Play

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Relevant Episodes: (There are 164 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.REILeadMgmt.com

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Financing Million Dollar Deals Post Covid with Anton Mattli

David & I Discuss:

  • Post Covid Commercial Real Estate Market

  • How this Compares to 2008

  • Deals which are Difficult to Now Finance

  • How Underwriting will View Your Deal


Listen Now:

Google Play

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Relevant Episodes: (There are 163 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.PeakFinancing.com

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Investing in Your LIFE, Not Just Your Portfolio with David Blain

David & I Discuss:

  • Classes/Category of Passive Investor

  • Real Estate as a BUSINESS

  • Allocation to Real Estate as Asset Class

  • When to Seek Financial Advice


Listen Now:

Google Play

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Relevant Episodes: (There are 162 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.BlueSkyWa.com/realestate

www.DavidBlain.com

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Avail the Free Property Management Platform with Laurence Jankelow

Laurence & I Discuss:

  • Cycle of a Landlord-Move in to Move Out

  • Automate every step of the process

  • Auto-pay tenants ACH

  • Credit Report, Background, & Lease Signing Online


Listen Now:

Google Play

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Relevant Episodes: (There are 161 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.Avail.co

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

 

Scaling Your Business through A Players with Mike Matalone

Mike & I Discuss:

  • Definition of an “A” Player

  • System for Attracting & Onboarding Talent to Stay

  • How to Make Better Hires

  • Training for the job hired is a Mistake…


Listen Now:

Google Play

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Relevant Episodes: (There are 160 Content Packed Interviews in Total)

Resources Mentioned in this Episode:

www.XP3Talent.com

 

Do You Know Anyone Else Who’s a Real Estate Investor? 

Do You Think they’d Also Enjoy this Episode?

Please Forward this Link & Tell Them to:

 

Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master”

Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.