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How to Run Real Estate Facebook Ads with Chad Keller

Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business. Chad & I discuss how to run Facebook & Google ads for motivated sellers. We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.

The REI Diamonds Show-Real Estate Investment Podcast

Episode: How to Run Real Estate Facebook Ads with Chad Keller

Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business. Chad & I discuss how to run Facebook & Google ads for motivated sellers. We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.

This Episode of The REI Diamonds Show is Sponsored by the Deal Machine. This Software Enables Real Estate Investors to Develop a Reliable & Low Cost Source of Off Market Deals. For a Limited Time, You Get Free Access at http://REIDealMachine.com/

Resources Mentioned in this Episode:
https://Motivated-Leads.com/

For Access to Real Estate Deals You Can Buy & Sell for Profit:
https://AccessOffMarketDeals.com/podcast/

View the Episode Description & Transcript Here:
https://reidiamonds.com/how-to-run-real-estate-facebook-ads-with-chad-keller/

Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?

Chad Keller: Good, Dan. How about yourself?

Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.

Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.

Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?

Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.

Chad & I Discuss Running Ads on Facebook:

· How to Run Effective Ads

· Why Spending MORE per Lead is Better

· Minimum Effective Budgets

· Mistakes made When Advertising for Seller Leads

Relevant Episodes: (There are 201 Content Packed Interviews in Total)
• Tod Holland on How to Advertise for Sellers with Facebook
• Jack Barry on Building & Managing an Effective & Profitable Real Estate Brokerage Team
• From Corp America to Owning $42 Million in Multi-Family Real Estate with Agostino Pintus
• REI Diamonds Show with Abhi Golhar on Attracting Off Market Deals & Scaling to Larger New Construction Tract Developments in Atlanta Georgia
• How to Rehab a House the RIGHT Way with Van Sturgeon
• Motivated Seller Leads from REI Radio Advertising with Chris Arnold – Real Estate Investor

Episode 201: How to Run Real Estate Facebook Ads with Chad Keller

Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?

Chad Keller: Good, Dan. How about yourself?

Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.

Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.

Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?

Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing. Free Access at http://REIDealMachine.com/

Resources mentioned in this episode:

https://Motivated-Leads.com/

Chad & I Discuss Running Ads on Facebook:

How to Run Effective Ads
Why Spending MORE per Lead is Better
Minimum Effective Budgets
Mistakes made When Advertising for Seller Leads

Relevant Episodes: (There are 201 Content Packed Interviews in Total)

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

Flipping Houses in Florida with Viktor Jiracek

Guest: Viktor is a full time real estate investor focused on flipping houses in Florida. He also coaches new investors on how to find off market deals then fund, fix & flip those deals.

Big Idea: If you’re just getting started in real estate investing, constructing a plan to earn $100K per year flipping houses is a good place to start. This was my own plan back in 2006 when I just got started. It turned out pretty well so far.

Viktor & I discuss how to find & fund that first flip. We also talk about finding and managing contractors, avoiding costly mistakes, and of course everyone’s favorite type of deal.

The REI Diamonds Show-Real Estate Investment Podcast

Episode: Flipping Houses in Florida with Viktor Jiracek

Guest: Viktor is a full time real estate investor focused on flipping houses in Florida. He also coaches new investors on how to find off market deals then fund, fix & flip those deals.

Big Idea: If you’re just getting started in real estate investing, constructing a plan to earn $100K per year flipping houses is a good place to start. This was my own plan back in 2006 when I just got started. It turned out pretty well so far.
Viktor & I discuss how to find & fund that first flip. We also talk about finding and managing contractors, avoiding costly mistakes, and of course everyone’s favorite type of deal.

This Episode of The REI Diamonds Show is Sponsored by the Deal Machine. This Software Enables Real Estate Investors to Develop a Reliable & Low Cost Source of Off Market Deals. For a Limited Time, You Get Free Access at http://REIDealMachine.com/

Resources Mentioned in this Episode:
https://www.SellYourGainesvilleHomeToday.com

For Access to Real Estate Deals You Can Buy & Sell for Profit:
https://AccessOffMarketDeals.com/podcast/

View the Episode Description & Transcript Here:
https://reidiamonds.com/flipping-houses-in-florida-with-viktor-jiracek/

Dan Breslin: Welcome to the REI Diamond Show. I’m your host Dan Breslin, and this is episode 198. On flipping houses in Florida with Viktor Jiracek. If you’re in the building wealth through real estate investing, you are in the right place. My goal is to identify high-caliber real estate investors and other industry service providers, invite them on the show, and then draw out the jewels of wisdom. Those tactics, mindsets, and methods used to create millions of dollars and more in the business of real estate.

So Viktor is a full-time real estate investor focused on flipping houses in Florida. He also coaches new investors on how to find off-market deals, then fun, fix, and flip those deals. So if you’re just getting started in real estate investing, constructing a plan to earn $100,000 per year flipping houses, is a pretty good place to start. That was my own plan back in 2006 when I got started and it’s turned out pretty well so far. Viktor and I discussed that plan as well as how to find and fun that first flip. We also talked about finding, managing contractors, avoiding costly mistakes. Of course, everyone’s favorite type of deal. Shall we begin?

All right. Welcome to the REI Diamond Show, Viktor. How are you doing today?

Viktor Jiracek: I’m good. Thanks for having me.

Dan: Cool. I think we’d start with a location drop a pin in your market and kind of talk about where you’re doing business first and then, maybe as part of that, you could talk about, how you got in real estate and what your business looks like today?

Viktor: Sure. I live in Gainesville, Florida. I flipped in the surrounding area so mostly Alachua County but a little bit like if it’s a good deal we’ll go a little bit farther but I like to keep it private within an hour driving distance is how I typically look at it. Yeah, so I primarily do fix and flip. So by it, fix it up, sell it, is how I typically do it. I got started full-time out two and a half years ago. I was working full-time, that wasn’t working out. Just wanna make a shift in real state, I’m happy, and I don’t wanna look back. I’m happy about this. This is it. This is the goal.

Viktor & I Discuss Flipping Houses in Florida:
• How to Find the Best Deals
• Funding your 1st Deal
• Impact of Design on Resale
• Building a Funnel of Contractors

Relevant Episodes: (There are 198 Content Packed Interviews in Total)
• Jacksonville Florida Turn Key Rental Properties with Gregg Cohen
https://bit.ly/3nY9nmy
• Get Max Cashflow from Buying Vacation Rental Property with Avery Carl
https://bit.ly/3EPm1u8
• Jim Zaspel on Finding, Funding, & Flipping a Large Volume of Single Family Houses
https://bit.ly/39yHOI3
• Ashley Micciche on Creating Your Business Continuity Plan Long Before it’s Necessary
https://bit.ly/3zHOAFP

Episode 198: Flipping Houses in Florida with Viktor Jiracek

Dan Breslin: Welcome to the REI Diamond Show. I’m your host Dan Breslin, and this is episode 198. On flipping houses in Florida with Viktor Jiracek. If you’re in the building wealth through real estate investing, you are in the right place. My goal is to identify high-caliber real estate investors and other industry service providers, invite them on the show, and then draw out the jewels of wisdom. Those tactics, mindsets, and methods used to create millions of dollars and more in the business of real estate.

So Viktor is a full-time real estate investor focused on flipping houses in Florida. He also coaches new investors on how to find off-market deals, then fun, fix, and flip those deals. So if you’re just getting started in real estate investing, constructing a plan to earn $100,000 per year flipping houses, is a pretty good place to start. That was my own plan back in 2006 when I got started and it’s turned out pretty well so far. Viktor and I discussed that plan as well as how to find and fun that first flip. We also talked about finding, managing contractors, avoiding costly mistakes. Of course, everyone’s favorite type of deal. Shall we begin?

All right. Welcome to the REI Diamond Show, Viktor. How are you doing today?

Viktor Jiracek: I’m good. Thanks for having me.

Dan: Cool. I think we’d start with a location drop a pin in your market and kind of talk about where you’re doing business first and then, maybe as part of that, you could talk about, how you got in real estate and what your business looks like today?

Viktor: Sure. I live in Gainesville, Florida. I flipped in the surrounding area so mostly Alachua County but a little bit like if it’s a good deal we’ll go a little bit farther but I like to keep it private within an hour driving distance is how I typically look at it. Yeah, so I primarily do fix and flip. So by it, fix it up, sell it, is how I typically do it. I got started full-time out two and a half years ago. I was working full-time, that wasn’t working out. Just wanna make a shift in real state, I’m happy, and I don’t wanna look back. I’m happy about this. This is it. This is the goal.

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing. Free Access at http://REIDealMachine.com/

Resources mentioned in this episode:

www.SellYourGainesvilleHomeToday.com

Viktor & I Discuss Flipping Houses in Florida:

How to Find the Best Deals
Funding your 1st Deal
Impact of Design on Resale
Building a Funnel of Contractors

Relevant Episodes: (There are 198 Content Packed Interviews in Total)

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

estate flipping houses investing jiracek real viktor

Getting High Return on Investment through Co-Living Rentals with Johnny Wolff

Episode: Getting High Return on Investment through Co-Living Rentals with Johnny Wolff

Guest: Johnny Wolff is the CEO & Founder of tech Company, HomeRoom. HomeRoom is one of the fastest growing co-living companies in the U.S. Johnny founded HomeRoom after a career as an analyst in Silicon Valley and then relocating to Austin, TX.

Big Idea: Investors can obtain outsize returns by investing in co-living housing. Co-living is a trend where many young people prefer living with roommates for social & economic reasons. This trend exists throughout the U.S. and a new industry is arising to provide a professionally managed experienced to both residents & landlords.

The REI Diamonds Show-Real Estate Investment Podcast

Episode: Join Johnny Wolff, Founder & CEO of HomeRoom Coliving, as he shares the keys to unlocking passive wealth through real estate and how to get a startup off the ground with no money and no experience!

Guest: Johnny Wolff, Founder & CEO of HomeRoom Coliving. Johnny’s passion for making cities more accessible and livable for everyone led him to convert a single-family home to a group home for his friends, which sparked the idea of multi-tenant real estate investing – HomeRoom was born.

Big Idea: Today we are welcoming back to the show Johnny Wolff, Founder & CEO of HomeRoom Coliving! Johnny was previously on the episode 194 to discuss getting high return on investment with co-living rentals, and today we’re building on that conversation as we explore the strategies and techniques to achieve maximum returns from real estate investments and innovations. We’ll also discuss how to launch a startup without money or experience, and delve into the major changes Gen Z will bring to the way we live and work, such as delaying marriage and living with friends into adulthood.

This Episode of The REI Diamonds Show is Sponsored by the Deal Machine. This Software Enables Real Estate Investors to Develop a Reliable & Low Cost Source of Off Market Deals. For a Limited Time, You Get Free Access at http://REIDealMachine.com/

This Episode is Also Sponsored by the Lending Home. Lending Home Offers Reliable & Low Cost Fix & Flip Loans with Interest Rates as Low as 6.49%. Buy & Hold Loans Offered Even Lower. Get a FREE IPad when you Close Your First Deal by Registering Now at http://REILineOfCredit.com

Resources mentioned in this episode:
https://livehomeroom.com/

View the Episode Description & Transcript Here:

https://reidiamonds.com/johnny-wolff-on-how-to-unlock-passive-wealth-with-real-estate-and-innovation/

Dan Breslin: Johnny Wolff is the founder and CEO of HomeRoom Coliving. HomeRoom is a YC, that’s Y-Combinator funded real estate management and investment company that has built the technology and team in several well-selected real estate markets throughout the US to allow investors to amplify their real estate rental returns while minimizing vacancy. This can also be done at a distance which we will discuss on the show today. We are also welcoming Johnny back to the show as he was a guest on episode 194, and a lot has happened in that year and a half or so since he’s been on the show.

Today, we’re going to discuss how to get high return on investment with co-living rentals. We also dive deep on how important market selection and deal size can be in generating long-term investment returns and wealth. And we’re going to dive deep on how he and I both think about market selection as well as deal selection. Let’s jump right in. Welcome back to the REI Diamonds Show, Johnny. How are you doing today?

Johnny Wolff: I’m doing really good, Daniel. Nice to see you again.

Dan: Yeah, for sure. So, for listeners who have been around a while, I can’t remember and I will link to the show notes. I think it was about a year and a half ago maybe that we talked. For anyone who maybe didn’t check that episode out yet, why don’t we begin with the quick elevator pitch of business model, if you will, for HomeRoom in the context of the real estate investor audience and why that might be important to them.

Johnny: So, just a really quick two-sentence description is, we help investors purchase homes remotely and rent out each room separately. And the benefits for investors that are going to rent out each room separately and investment property that they buy, is that rents can be substantially higher because you’re chunking down the space, creating additional services for the for the tenants. And so, we’ve seen an average of between 30 and 60% more rent for investors using this model.

Johhny Wolff & I Discuss Passive Wealth:

Strategies for building passive wealth through real estate investing
Tactics for launching a startup without money or experience
Insights into how Gen Z will shape future living trends

Relevant Episodes: (There are 212 Content Packed Interviews in Total)

Episode 212: Johnny Wolff on how to Unlock Passive Wealth with Real Estate and Innovation

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Dan Breslin: Welcome to the REI Diamonds Show. I’m your host, Dan Breslin, and this is Episode 194 on getting high return on investment through co-living with Johnny Wolff.

Johnny Wolff is the CEO and founder of the tech company, HomeRoom. HomeRoom is one of the fastest-growing co-living companies in the US. Johnny founded HomeRoom after a career as an analyst in Silicon Valley and then relocating to Austin, Texas, where, in both markets, he actually lived in co-living situations.

Today’s discussion centers around how investors can obtain outsized returns by investing in co-living housing. Co-living is a trend where many young people prefer living with roommates for both social and economic reasons. This trend exists throughout the US, and a new industry is arising to provide a professionally managed experience to both the residents and the landlords. Shall we begin?

All right. Welcome to the REI Diamonds Show, Johnny Wolff. How are you doing today?

Johnny Wolff: Good, Daniel. Super happy to be here and thanks for having me.

Dan: Nice. It’s an interesting business model. So when the booking agents connected us and floated you as a potential guest, I noticed this like, renting rooms kind of a thing, and it probably would be helpful to hear the origination story. Maybe what was the background, some of your experience, even pre-real estate investing? Certainly, a business model now. And then cap it off with kind of the business model as it stands today.

Johnny: Sure. For the last few decades, I’ve lived with about fifty different roommates. I think it’s kind of ongoing growth. I still live in roommate houses. But it really started after college. I lived in Silicon Valley. I worked in finance for technology companies and startups in the bank. And when you’re in Silicon Valley, you rent rooms. You don’t buy houses because they’re all million dollars.

And so we kind of developed different ways of finding new roommates on Craigslist and betting them, and then having really cool dinner parties. And honestly, our roommate house is like the hub. Some people lived alone, but they were boring. And people that lived in roommate houses, they’re the fun ones, and they had the cool stuff going on.

So I move to Austin, Texas in 2015 to invest in real estate more actively. I have been investing in single-family homes in Texas since 2008, which was about a year after I got out of college remotely and wanted to do that up close. And so I moved to Austin, bought a number of properties there in 2015, and turn them all into roommate houses.

And it was difficult to cash flow. It’s impossible to cash flow in Austin or very difficult. We can do it with home remodel, but it was pretty hard back then, too, with a standard rental and good area. So by renting by the room, I was able to get a lot more rent, and that enabled me to buy more aggressively while I was down there.

I moved to Kansas City in 2018 to kind of do it again with a different type of property. I kind of think of Austin as a really awesome appreciation potential market, but Kansas City is really stable as it gets cash flow. So I wanted to balance my portfolio.

And then when I moved here, I had a lot more trouble finding roommates than I had in Austin and San Francisco and thought maybe it’s about time that someone figures out this whole find-a-roommate situation where it’s not through Craigslist or Facebook Marketplace, and it’s not sketchy and weird and uncomfortable.

So that’s why I started HomeRoom in 2018, and we’ve, since then, housed over four hundred roommates in Kansas City, Austin, and Dallas. And yeah, we’re pretty happy campers on the tenant side. Now, we’re partnering with investors to buy these properties in these cities and happy investors as well.