How to Run Real Estate Facebook Ads with Chad Keller

 

How to Run Real Estate Facebook Ads with Chad Keller

 

Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

 

Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business.  Chad & I discuss how to run Facebook & Google ads for motivated sellers.  We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.

 

 

    

 

Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?

Chad Keller: Good, Dan. How about yourself?

Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.

Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.

Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?

Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

https://Motivated-Leads.com/

 

Chad & I Discuss Running Ads on Facebook:

  • How to Run Effective Ads

  • Why Spending MORE per Lead is Better

  • Minimum Effective Budgets

  • Mistakes made When Advertising for Seller Leads

    

Relevant Episodes: (There are 201 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

Life Lessons on Prosperity with The Wealthy Gardener author John Soforic

 

Life Lessons on Prosperity with The Wealthy Gardener author John Soforic

 

Guest: Dr. John Soforic was a once chiropractor with 200k in student debt. He retired at 49 with a retirement income of $240,000. He then wrote a book for his son in college: The Wealthy Gardener: Lessons on Prosperity between Father and Son. The book became an Amazon bestseller, hit #46 worldwide on audible, and has been translated into 6 languages.

 

Big Idea: Generational Wealth is not just money, equity, or numbers on the balance sheet.   One very critical component of wealth his the knowledge on how to steward that wealth, a critical piece missing from so many estate plans.  John viewed this challenge in his own life as he sought to inspire his 19 year old son to absorb and learn the wisdom he’d discovered over the decade of building his own wealth.  And so The Wealthy Gardener was born.

I listened on audible myself and then found myself immediately recommending the book to a few friends of mine who are early in their real estate investing career.  I’d describe this book as the “Rich Dad, Poor Dad” for the new generation, but with a greater focus on real estate and the mindsets needed to create a wealthy life.  John and I discuss real estate, my juvenile delinquent past, our shared experience of having a child attend Temple University, and of course his book, The Wealthy Gardener.  Please enjoy this conversation with John Soforic.

 

    

Dan Breslin: Welcome to the R.E.I Diamond Show. I’m your host, Dan Breslin. And this is Episode 200 with Life Lessons on Prosperity with The Wealthy Gardener author John Soforic.

If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high-caliber real estate investors and other industry service providers. I’d invite them on the show and then draw out the jewels of wisdom, those tactics and mindsets, and methods used to create millions of dollars or more in the business of real estate.

Dr. John Soforic was once a chiropractor with more than $200,000 in student debt. He retired at age 49, with a retirement income of $240,000 per year. He then wrote a book for his son in college, The Wealthy Gardener: Lessons on Prosperity Between Father and Son. The book went on to become an Amazon bestseller. Hit number 46 worldwide on Audible and has been translated into six languages.

Generational wealth is not just money. It’s not just equity or numbers on a balance sheet. One very critical component of wealth is the knowledge on how to steward that wealth, a critical piece missing from so many estate plans. John viewed this challenge in his own life as he sought to inspire his 19-year-old son to absorb and learn the wisdom he discovered over the decade or more building his own wealth. And so, The Wealthy Gardener was born.

I listened on Audible myself and then found myself immediately recommending the book to a few friends of mine who are early in their real estate investing career. I describe this book as the Rich Dad Poor Dad for the new generation, but with a greater focus on real estate and the mindsets needed to actually create that wealthy life.

John and I discussed real estate, my juvenile delinquent past, our shared experience of having a child attend Temple University and, of course, his book, The Wealthy Gardener. Please enjoy this conversation with John Soforic.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

https://WealthyGardener.com/

 

John & I Discuss Life Lessons on Prosperity:

  • How to Pass on Generational Wealth

  • Overcoming Challenges in Life

  • Building a $20K Per Month Portfolio

  • The Wealthy Gardener

    

Relevant Episodes: (There are 200 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

The iCandy Realty Fix & List Model with Steve Budzik

 

The iCandy Realty Fix & List Model with Steve Budzik

 

Guest: Steve Budzik is the managing broker & founder of iCandy Realty, a Boutique Real Estate Brokerage in Mokena, IL serving the greater Chicago Real Estate Market.  Steve is also an accomplished high volume fix & flip investor.  Long time listeners will remember Steve’s past REI Diamonds episode where we discussed high dollar house flipping.

 

Big Idea: Steve developed the fix & list program to help his brokerage sell houses faster & at a higher price.  The experience and contacts he developed flipping houses has dovetailed neatly into this new program.  Steve has built both his brokerage & real estate investing business with a priority on high level service to the market place over high volume advertising.  Our conversation begins with Steve’s evolution to the fix & list business model, his views on how to mitigate risk both as an investor and as a real estate agent, as well as a few reasons he believes every real estate agent should offer a program like this.  Let’s begin:

 

    

Dan Breslin: Welcome to the REI Diamond Show. I’m your host Dan Breslin and this is episode 199 on the iCandy Realty fix and flip model with Steve Budzik. If you’re into building wealth through real estate investing, you are in the right place. My goal is to identify high-caliber real estate investors and other industry service providers, inviting them on the show, and then draw out the jewels of wisdom. Those tactics, mindsets, and methods, used to create millions of dollars more in the business of real estate.

Steve Budzik is the managing broker and founder of iCandy Realty. A boutique real estate brokerage in Mokena, Illinois, serving the greater Chicago real estate market. Steve is also an accomplished high-volume fix and flip investor. Long-time listeners will remember Steve’s past REI Diamonds episode where we discussed his high-dollar house flipping strategy. Since then, Steve has developed the fix and list program to help his brokerage sell houses faster and at a higher price. The experience and contacts he developed flipping houses along the way have dovetailed neatly into this new program. Steve has built both his brokerage and real estate investing business with a priority on high-level service to the marketplace over high-volume advertising. Our conversation begins with Steve’s evolution into the fix and flip business model, his views on how to mitigate risk both as an investor and as a real estate agent, as well as a few reasons he believes every real estate agent should offer a program like this. Let’s begin. All right, cool. Welcome back, Steve. How are you doing today?

Steve Budzik: Good, good. Thanks for having me on the show, Dan.

Dan: Yeah. Absolutely. I guess it’s been maybe what? 2017 or something like that? Maybe in 2016? One of the early guests of the REI Diamond Show is returning.

Steve: Yeah. Absolutely, man. I love it. I love it.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

http://www.SteveBudzik.com

http://www.iCandyRealty.com

 

Steve & I Discuss the Fix & List Real Estate Brokerage Model:

  • Generating Faster Sales & Higher Prices (& Higher Commission!)

  • How to Generate 80% of Business from REFERRALS

  • Landlords Using the Fix & List Program

  • Listing a Property Per Week with NO Ad Spend

    

Relevant Episodes: (There are 199 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.