How to Run Real Estate Facebook Ads with Chad Keller
Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.
Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business. Chad & I discuss how to run Facebook & Google ads for motivated sellers. We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.
Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?
Chad Keller: Good, Dan. How about yourself?
Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.
Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.
Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?
Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.
Episode Sponsored by the Deal Machine:
Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing. Free Access at http://REIDealMachine.com/
Resources mentioned in this episode:
Chad & I Discuss Running Ads on Facebook:
How to Run Effective Ads
Why Spending MORE per Lead is Better
Minimum Effective Budgets
Mistakes made When Advertising for Seller Leads
Relevant Episodes: (There are 201 Content Packed Interviews in Total)
- Tod Holland on How to Advertise for Sellers with Facebook
- Jack Barry on Building & Managing an Effective & Profitable Real Estate Brokerage Team
- From Corp America to Owning $42 Million in Multi-Family Real Estate with Agostino Pintus
- REI Diamonds Show with Abhi Golhar on Attracting Off Market Deals & Scaling to Larger New Construction Tract Developments in Atlanta Georgia
- How to Rehab a House the RIGHT Way with Van Sturgeon
- Motivated Seller Leads from REI Radio Advertising with Chris Arnold – Real Estate Investor