How to Run Real Estate Facebook Ads with Chad Keller

 

How to Run Real Estate Facebook Ads with Chad Keller

 

Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

 

Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business.  Chad & I discuss how to run Facebook & Google ads for motivated sellers.  We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.

 

 

    

 

Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?

Chad Keller: Good, Dan. How about yourself?

Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.

Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.

Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?

Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

https://Motivated-Leads.com/

 

Chad & I Discuss Running Ads on Facebook:

  • How to Run Effective Ads

  • Why Spending MORE per Lead is Better

  • Minimum Effective Budgets

  • Mistakes made When Advertising for Seller Leads

    

Relevant Episodes: (There are 201 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

How to Rehab a House the RIGHT Way with Van Sturgeon

 

Episode: How to Rehab a House the RIGHT Way with Van Sturgeon

 

Guest: Van Sturgeon owns more than 1,000 rental properties throughout the U.S. & Canada.  He’s rehabbed even more-picking up countless methods along the way.

 

Big Idea: Rehabbing houses is a breeze for highly successful real estate investors.  Buying property cheap, due to condition, then renovating them to force value is one of the most powerful methods of real estate investing for compounding wealth.  BRRR, or the buy, renovate, rent, & refi strategy is one of real estate investor’s favorite strategy for building a large portfolio with a limited amount of capital.

 

 

    

 

Dan Breslin: Today’s guest, Van Sturgeon, personally owns more than 1,000 rental properties throughout the US and Canada. He’s rehabbed even more, picking up countless methods along the way. Rehabbing houses is a breeze for highly successful real estate investors. Buying property cheap due to the condition, then renovating those properties to force value is one of the most powerful methods for compounding wealth. The skill of rehab is crucial to the BRRRR method. You know, the Buy, Renovate, Rent, and Refi strategy is used to build a large portfolio using a limited amount of capital. During this episode, Van and I will dive deep into the renovation aspect of the real estate business along with other topics such as large multifamily investing and market selection. Let’s begin.

Van:  I went off to University. Graduated. I had an opportunity to go off and become a lawyer. Got accepted to several law schools, but my heart wasn’t in it. And I had a very difficult conversation with my parents saying, “Hey, I just don’t want to do this. I don’t see myself being a lawyer. I really enjoy Real Estate, really enjoy being a junk contractor.” And so, that’s where they begrudgingly gave their approval, and I went off in Chicago and became a general contractor. I started knocking on doors, started to network, started to create relationships with individuals, and trying to grow this business. Thankfully, the early 90s was a period of time that I started to get busier, and one of the things I kept running into were these career Real Estate Investors. People that this was their means of business, whether they were buying and flipping properties or buying and adding them to their portfolio. I started to network with these people. Start to see what these people are doing, and then I got around to actually doing it myself.

The first property, I remember it like it was yesterday, I purchased it for $43,000 or $44,000, something like that. It was a real beat-up little bungalow. I still have some decrepit, little photographs of it for what I did to it because I was so proud of it. I bought it and I renovated it. And several months later, it cost me around $17,000 to $18,000 at the time to renovate it, I put it up for sale. I sold it for 90 something thousand dollars. All in all, I made $30,000. At that time in 1991, to make $30,000, that was a heck of a lot of beans, because the average salary was around $25,000 to $30,000 and I made that in four, five months.

So I immediately got hooked on it and I was like, well, this is something that I wanted to do. So it was sort of, it ran in parallel. I was growing just the general contracting business and at the same time doing flips on the side and growing that side of the business. I’ve been very lucky and fortunate in my life and through real estate, I was able to create a number of successful businesses where I’ve been. I’ve built subdivisions, custom homes, real estate developers, property management companies, and do also restoration work on commercial high-rise buildings. I’ve done everything that you can think of under the sun and I’ve been truly, truly blessed to the point where I’ve got over a thousand properties across North America that I look after and that I collect income from. So it’s been a great ride.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

www.VanSturgeon.com

 

Van & I Discuss How to Avoid Capital Gains Tax:

  • Market Selection-according to an International Real Estate Investor

  • Van’s best deal-which turned out even better for the next buyer

  • Why you should own a property management company

  • How to renovate a house on time & on budget

    

Relevant Episodes: (There are 193 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.