How to Run Real Estate Facebook Ads with Chad Keller

 

How to Run Real Estate Facebook Ads with Chad Keller

 

Guest: Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

 

Big Idea: Advertising directly to sellers for off Market deals is one of the most reliable methods for building a real estate agent OR investor business.  Chad & I discuss how to run Facebook & Google ads for motivated sellers.  We also dive into his own experience as a real estate investor with his method on choosing very specific house in very specific reasons to maximize returns.

 

 

    

 

Dan Breslin: Welcome to the REI Diamond show. I’m your host Dan Breslin and this is episode 201 on how to run real estate Facebook ads with Chad Keller. If you are into building wealth through real estate investing, you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show and then draw out the jewels of wisdom – those tactics, mindsets, and methods used to create millions of dollars more in the business of real estate. Our guest today is Chad Keller. Chad is a real estate investor, a Facebook and marketing funnel expert and the co-founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality-motivated seller leads.
The big idea here is advertising directly to sellers for off-market deals. It is one of the most reliable methods for building a real estate agent or a real estate investing business. Chad and I discuss how to run Facebook and Google ads for motivated sellers. We also dive deep into his own experience as a real estate investor, with his method on choosing very specific houses in very specific neighborhoods, for very specific reasons to maximize returns. Shall We Begin? Hi, welcome to the REI Diamond Show, Chad. How you doing today?

Chad Keller: Good, Dan. How about yourself?

Dan: I’m also doing well. Yeah, so let’s get started with a little bit of a location stamp. I’m recording from Chicago. What market are you living focused in? And, before we dive into the rest of it, will probably start with real estate stuff. So market location.

Chad: We’re in Pittsburgh, Pennsylvania. We work with investors throughout the nation, but our market specifically is Pittsburgh.

Dan: Okay, cool. Before we get into the real estate topic. I was doing some research on LinkedIn. I think I saw that you had built and sold 3 e-commerce brands. Would you mind just touching on that? Going a little bit of a dive on that before we get started?

Chad: Yeah, that’s pretty much actually how I got into marketing. It was about 8 years ago. I was selling products on Amazon. Facebook was kind of in its heyday where you could really put up anything and have a good product that differentiate itself a little bit. And that’s when ads were so new, ad space was very cheap. You could get like 10 to 15 row ads which is return on your spend on those channel, on Facebook specifically. So I was able to grow e-commerce brand, pretty large and about 18 months off of that one brand. It was actually a brand that we put wood veneer that you put on kitchen cabinets. We put on phone cases, bottle openers, a lot of wholesale and everything. But also then created other brands that would sell those products without the veneer on. So it was like three brands and companies within one product. It’s able to do that acquired. We were making so much money having videos go viral. Reinvesting that money in Facebook so I kind of self-taught myself Facebook from that. And then, started consulting for startups and then get more into market, in certain marketing agency.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

https://Motivated-Leads.com/

 

Chad & I Discuss Running Ads on Facebook:

  • How to Run Effective Ads

  • Why Spending MORE per Lead is Better

  • Minimum Effective Budgets

  • Mistakes made When Advertising for Seller Leads

    

Relevant Episodes: (There are 201 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

How to Invest in a Franchise Business with Jon Ostenson

 

How to Invest in a Franchise Business with Jon Ostenson

 

Guest: Jon is a consultant, investor, author, and international speaker specializing in the area of non-food franchising. Having served as the President of an Inc. 500 franchise system and now as a multi-brand franchisee, himself, Jon is uniquely positioned to educate others on franchising and franchise selection. In addition to serving as the CEO of FranBridge Consulting, Jon oversees FranBridge Capital where he and his partners own multiple service franchises.

 

Big Idea: Real Estate investors rely on the next deal in order to remain profitable.  With the tightening of the real estate market over the past 2 years and deals becoming harder to find, some investors are turning to franchise business ownership.  Jon & I discuss opportunity for consistent cash flow by investing in non-food franchise businesses.

 

 

    

Dan Breslin: Welcome to The REI Diamond Show. I’m your host, Dan Breslin. And this is Episode 197 on how to invest in a franchise business with Jon Ostenson. If you’re into building wealth through real estate investing, you are in the right place. My goal is to identify high-caliber real estate investors and other industry service providers, invite them on the show, and then draw all out Jewels of Wisdom, those tactics mindsets, and methods used to create millions of dollars or more in the business of the real estate.

So today’s guest, Jon, is a consultant, investor, author, and international speaker specializing in the area of non-food franchising. Having served as the President of an Inc. 500 franchise system, and now as a multi-brand franchisee himself, Jon is uniquely positioned to educate others on franchising and franchise selection. In addition to serving as the CEO of FranBridge Consulting Jon oversees Franbridge Capital where he and his partners actually own and operate multiple service franchises.

So today’s episode is a little bit of a different avenue than we normally go. But it ties in because real estate investors like me and you, rely on the next deal in order to remain profitable. I’m always hunting for the next deal. I’m sure you know the feeling. And with the tightening of the real estate market over the past two years and deals becoming harder to find, some real estate investors are turning to franchise business ownership. Jon and I discussed an opportunity to get consistent cash flow by investing in these non-food franchise businesses.

We also discussed Jon’s building of a portfolio of franchise businesses. The reasons why exiting, meaning, selling a franchise business is often more profitable and much easier than exiting a business that you’ve constructed yourself and why you should run from food franchise business models. Normally, what most people think of when you hear the word franchise. Please enjoy this conversation with Jon Ostenson.

 

Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at  http://REIDealMachine.com/

 

Resources mentioned in this episode:

www.FranBridgeConsulting.com

 

Jon & I Discuss How to Invest in a Franchise Business:

  • Building a Portfolio of Franchise Businesses

  • Franchise Business Exit-there are a Pool of Qualified Buyers

  • Opportunities that Require Just 10-15 Hrs to Run

  • Why to RUN from Food Franchise Businesses

    

Relevant Episodes: (There are 197 Content Packed Interviews in Total)

 

The transcript of this episode can be found here.
Transcripts of all episodes can be found here.