Land Entitlement Process for Multi Family Development with Reed Goossens


Episode: Land Entitlement Process for Multi Family Development with Reed

Guest: Reed Goossens is the host of the popular podcast “Investing in the U.S.” and also author of the book by the same name.  Reed was an engineer with experience in large scale development including infrastructure for the London Olympics in 2012.  He now focuses on buying, building, & operating large multi-family assets throughout the U.S.

Big Idea: “Even though a lot of institutional dollars have started to become big, big players in the game-we’re still selling to a group that is more entrepreneurial like we are.  We left meat on the bone”  Reed describes being able to sell the deal for MORE money than if he were to complete the renovation on the other 70% of the units.  A better bang for the buck by NOT finishing the deal.



Dan: I was listening to a multifamily investing podcast the other day and one of the members that was a, I guess on the show, I cannot remember what show it was, had 4 or 5,000 units. He sounded like he was probably in his late 60s or early 70s. So he had this nice solid multifamily career and he was looking back and he said that around the area now from what he is hearing, like the big names Blackstone and these are private equity Wall Street types. They are not afraid of the floating rates. They do not think that rate risk is going to be a realistic threat certainly at any point in time 2, 5, 7, or 10-year term that these big smart money investors are supposed to be doing business.

So he kind of shared the same sentiment as you and just did not view that as much of a risk. I mean, who knows who is right. So 12 deals in what? What is your exit strategy? Do you end up selling these at any point? Have you sold any of the deals that you have done or are you still in hold periods on everything?

Reed: No, good question. We start our first deals were in 2000, 2016, early 2017. I have been involved in multifamily as a Co-GP prior to that. So probably 2 or 3 years prior to that early 2014 I got started, but I really started my own shop at the end of 2016. So I have been into the 8 years in syndication space and then in terms of your exit strategies, yes, we are actually coming to exit a couple of deals right now, and they are the deals that have the most flexibility on the debt, right?

The deal we just spoke about that it was speaking to you back and previously in 2018. I cannot exit that deal because I have gone over big prepay, right? Unless someone to come and assume the deal, the deal is not sucking wind by any means of making money from my investors, making cash flow. So just keep it, we write out the prepay, but we have another two sets of deals. The billboard as a portfolio and we have to bridge on those deals and we have had them for about two and a half years now. We are going to, we sort of popped your head up thinking, okay, we can refile here or we can sell. We popped her head up and did a bit of an off-market type of shop around and we have got the number we wanted to hit and for this time period they give a good pretty solid return for investors and we decided to execute on the sale.

If no one had taken bit at the number we wanted, then we would have gone for a refi, but the opportunity to exit at multiple points along the deal is exactly what we assess every single day on over to go but on a very consistent basis to understand where the markets out and particularly with cap rate compression, compressing as interest rates continue to go lower that is you seen that shock wave across the country in terms of multifamily particularly in our area of Central Texas. So yes, we constantly look at what is the best opportunity to exit for deal for investors. A little bit selfishly, we as a company, myself, my business partner Andrew and I, as we are growing to 12 and hopefully going to go double the portfolio in the next 3 to 5 years, people are starting to ask.

Where is your schemes on the wall, where your runs on the board, and that is where you go to start pointing to the cycle deals, and how would it go, what was the returns, and we are really happy to say that we have finally come into the first set of deals that are selling and got to make a nice healthy little profit for all our investors involved?


Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at


Resources mentioned in this episode:


Reed & I Discuss the Land Entitlement Process for Multi Family:

  • Finding the Right Lawyer to Prepare your Zoning Application

  • Understanding the Political Factors in the Zoning Process

  • Timeline of the Land Entitlement approvals

  • How to do Your First Land Entitlement deal


Relevant Episodes: (There are 186 Content Packed Interviews in Total)


The transcript of this episode can be found here.
Transcripts of all episodes can be found here.

Reverse Wholesaling with Kent Clothier of REWW


Episode: Reverse Wholesaling with Kent Clothier of REWW


Guest: Kent Clothier is the Founder & CEO of Real Estate World Wide and creator of the Boardroom Mastermind. Kent has purchased & sold more than 5,000 properties since 2005.

Big Idea: “If I had to go make $100,000 this month, what would I do?  Whatever the answer to that question-why aren’t you doing it?”  Kent prompts his own further success asking this question of himself often.  Kent asked me this question about 10 years ago, and my answer was Diamond Equity.

In 2020, Fannie Mae & Freddie Mac reported originating approx. $4.1 Trillion in mortgage loans.  No doubt, we have all witness a very vibrant & hot market.  They have forecasted $2.7 Trillion for 2021, most likely due to the low inventory situation.  How can you position yourself to profit from this constrained market?  Kent & I discuss this and other trends on this week’s episode.



Dan Breslin: Welcome to The R.E.I. Diamond show. I am your host, Dan Breslin, and this is episode 185 on reverse wholesaling with Kent Clothier of REWW. If you are into building wealth through real estate investing, congratulations you are in the right place. My goal is to identify high caliber real estate investors and other industry service providers, invite them on the show, and then draw out the jewels of wisdom. Those tactics, mindsets, and methods used to create millions of dollars and more in the business of real estate.

Today’s guest is Kent Clothier, the founder and CEO of Real Estate Worldwide. Real estate worldwide, also known as REWW, operates three core units. First is the Academy, the online education platform. Second is S.M.A.R.T., an online real estate investor data source, and the third is the Boardroom Mastermind, and Kent is a real estate investor first and foremost, and having purchased and sold more than 5,000 properties since 2005.

So, today’s episode is one that I have personally been looking forward to for years, almost since I started the podcast. Kent is one of the early single-family real estate investor thought leaders who I personally paid attention to. We are talking 12 years now. And during the episode, you are going to hear my personal experience with Kent, including some watershed moments of my career, some like real big turning points that led me to where I am today, and those moments were spurred by ideas that Kent shared way way back in my career. And he also shares them again in a few moments. Ready to roll?

Dan: All right, cool. Welcome to the The R.E.I. Diamonds Show. Kent, how are you doing today?

Kent Clothier: I am doing good, brother. Thanks for having me.

Dan: Yeah, for sure. Appreciate you blocking out the time to be with us. Just so the listeners who might not know who you already are, can you give us the background how you got started in real estate and what your primary business model looks like today?

Kent: Yes. So, I have been doing it now for 18 years. Got started in the industry back in December of 2002, started wholesaling a few houses, got really good at it over the years. Started flipping, started wholesaling hundreds of houses a year down in South Florida. Before I knew it, we turned it into a turnkey operation back before that phrase even existed, and that company still operates today. My two brothers and my father run it based out of Memphis, Tennessee, it is called REI Nation. We basically turnkey about 800 properties a year in nine different cities, managed about 7,500 properties for our investors. So, it is our kind of primary real estate core business there. And on the flip side of that, I have been in the training education software space showing other investors how to do it for the last 15 years. And so back in 2006, I started a company called Real Estate Worldwide. Started showing people kind of what I had figured out, which was a process called reverse whole selling, and put together a lot of tools to show people how to be really successful at it, and happy to say that we have had about 60,000 people go through our education over the years now, a little over 60,000. And the latest and greatest thing that I am personally working on as I am out here really kind of evangelizing that now is the time to really start getting into the seller financing space just because of all the things that are happening in the current real estate market.


Episode Sponsored by the Deal Machine:

Driving for Dollars Software to Build a Team of Drivers, Manage Routes, & Even Automate Marketing.  Free Access at


Resources mentioned in this episode:


Kent & I Discuss Current Real Estate Investor Trends:

  • Reverse Wholesaling

  • The Extraction of $1.4 Trillion from U.S. Real Estate

  • How to Profit from that Capital Extraction

  • The Time is Now-Where it Came from


Relevant Episodes: (There are 185 Content Packed Interviews in Total)


The transcript of this episode can be found here.
Transcripts of all episodes can be found here.