Why I Chose a $55 Trillion “Pie”
We often hear about the “glamour” industries—tech, music, professional sports. But if you want to understand where the most reliable wealth is actually built, you have to look at the TAM (Total Addressable Market).
Think of TAM as the size of the pie. Before you commit your capital or your career to an opportunity, you have to ask: How big is the upside?
Let’s look at the numbers:
- The Global Music Business: ~$100 Billion TAM. It produces icons we all know—Jay-Z, Taylor Swift, Beyoncé. But there are only 5 music billionaires on the Forbes list.
- U.S. Residential Real Estate: ~$55 Trillion TAM.
In Real Estate, there are 25 billionaires on the Forbes 400. You likely haven’t heard of Donald Bren (who tops that list at $19B), and that’s the point. Real estate creates massive, “quiet” wealth because the market is so vast and the demand is permanent.
When I looked at the sheer scale, the constant demand, and the ticket size of every deal, I realized this wasn’t just a business—it was the safest, most proven path to long-term wealth.
That’s why I buy where the pie is biggest.
Have some Pie I can Buy?? (must be value add)
- Industrial & Commercial Property, 10K sq. ft. – 250K sq. ft.
- Mobile Home Communities (50 pad minimum)
- Well located Retail Development Sites
- Residential MFR & SFR
- Ideally long term rented asset with below market rents