How to Make $500,000 by Thanksgiving
It’s much easier to “Make” money than it is to earn it. In our business we make money by making deals. Earning money to me is more like being employed and paid by the hour. Very limiting because you only have 168 hours in a week, maybe half of those would be available for work. I always preferred sales & negotiation with commission & profit available with no cap – Like real estate brokerage or house flipping – You can “make” money quickly instead of earning it by the hour.
I chose Thanksgiving to highlight the current 6 month window of opportunity in which we now live- The Spring Market!!. Now through mid October is when 80% of 2025’s deal flow will be made. By Thanksgiving, most of that will have gone to closing. Hence, setting a goal now to make $500,000 by Thanksgiving. Here is my framework for creating this result:
- Belief System – If you don’t believe you can make $500,000 by Thanksgiving, I can assure you: “You’re right”. If you DO believe you can make $500,000, I can tell you it’s possible. When I first set my sights on goals of this size, I had to believe in them first-for quite a few years actually-before making it happen in real life. Some reading say to themselves, “I’ve done this & more. Thanksgiving-no problem, maybe even 4th of July.”
My mentor, Dan Kennedy, is known as a Marketing Guru. However, much of his work is centered on belief systems. Like Tony Robbins teaches. He taught me how to change my beliefs about what’s possible by reading biographies of successful entrepreneurs. The Founders Podcast is a shortcut to this-giving you a summary of many, many, more biographies than any of us could possibly read.
- Knowledge – Knowledge about HOW to actually make $500K is necessary. If you’re aligned with business partners who know how to do this, you found a shortcut. If you have never done this before, or come close, you might have a longer road than 2025 to make this happen. Hitting the $500K mark in a single year took my just under 10 years of trial & error to figure out-not including my career in car sales which certainly helped me learn how to close deals.
- Communication Skills – Income in our business is directly tied to your communication skills. How you conduct appointments & present offers. The wording in your emails, text, and advertisements. The description in your listing. How you talk on the phone – the questions you ask – your ability to LISTEN. All these and more are intentionally developed as you increase your ability to make deals.
- DO THE WORK – Extraordinary Results ($500K this year is not ordinary) require extraordinary effort. In our business, that means working the phones and negotiating deals. These are the money producing activities. Now, since it’s the Spring Market, I’m asking my team weekly to level up more now than ever. I’m asking myself the same thing.
The 2025 Spring & Summer real estate market is still a once in a lifetime opportunity, and the market is not guaranteed to be as favorable as it is right now.